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Project Description:
The owners of Wine-Wall.com came to OMIS with a great product (a wine rack) they wanted to distribute to the world. Since they had limited funding and could not approach big vendors with their idea, they decided to launch their business and market their product strictly on the internet to gauge product internet and start generating sales for their products.
Challenges:
- How can Wine-Wall's products be presented professionally to the world and allow customers to have an easy and enjoyable shopping experience?
- How can Wine-Wall.com's web content (prices, product descriptions and promotions) be controlled by the owners rather than relying on OMIS to update its content on a random basis?
- How can Wine-Wall manage its web costs so that the business focus is more on growth, expansion and sustained profitability?
Solutions:
- With OMIS' extensive experience in online shopping and establishing e-commerce websites, Wine-Wall.com came to the right place. With great product images, a simple navigation menu and clear shopping instructions, OMIS established an efficient and simple way for its customers to fully educate themselves on the products, place an order and most importantly, allow the owners of Wine-Wall.com to manage the order logistic system from the moment they received an order notification to the moment the package reached the client!
- Even though OMIS offers web maintenance services for content and updates, Wine-Wall wanted to be able to control their updates and make sure their products were always up to date with proper descriptions and accurate prices. OMIS created a fully customized "Product Management System" to allow the owners of Wine-Wall.com to manage, add/remove and update their products from a simple and user friendly web-based form.
- OMIS understands that businesses have a primary objective to make money and bring in profits. With this in mind, OMIS established a fully automated shopping cart system where the costs are only order-based, rather than having to pay a monthly fee. OMIS also established a non-intrusive, relevant advertising program in order to generate income from displaying ads on various pages of their website to generate additional income from the traffic on their site.
Results:
- Shopping at Wine-Wall.com is an extremely simple experience! OMIS focused on making the experience more visual and less text-based. After all, a picture says a thousand words so we did just that. The layout and navigation of the site can accomodate even the newest internet or computer user in order to avoid customers from leaving the site because they didn't know what the next steps were.
- Wine-Wall.com's product management system is an absolute time and money saver. The owners, who do not have website building experience and skills, can easily log in and manage their products with a few clicks and by filling in various product-related text fields. Adding and removing products is extremely simple and the product management system takes care of updating the website as soon as the changes are made.
- Wine-Wall.com's "order-based" shopping cart system offers a solution that allows start up businesses to control their costs and minimize their month to month expenses. You only pay your shopping cart fees when you receive an order and don't have to feel pressured to generate sales to keep up with your costs. Now Wine-Wall.com features over 20 products on their website and have seen their sales double every year since they started their business!
What Wine-Wall.com Had To Say:
- "Prior to meeting with OMIS, we had no clue how to focus our business and get our products out to the world. We did not have the overhead to mass produce and list with a large vendors and we realized that our success would come one order at a time. Even though we had projected a loss for our first year of operations (because that's what everyone usually tells you!!) I did not expect to run a profit after 6 months of launching our website. Orders came in, our monthly web-related expenses were minimal and we started seeing an income stream from the ad campaign after three months! I did not imagine our business could be where it is today and OMIS played a great part in getting us to this point."
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